Should development agencies have Official Views?

Should development agencies have Official Views?

The major development agencies have ex cathedra ‘Official Views’ (with varying degrees of explicitness) on the complex and controversial questions of development. At the same time, knowledge is now more than ever recognised as key to development—in the idea of a ‘knowledge bank’ or knowledge-based development assistance. The author argues that these two practices are in direct conflict. When an...

How Should Firms Select Advertising Agencies ?

In his book, Where the Suckers Moon: An Advertising Story, Randall Rothenberg, a former advertising columnist for the New York Times, describes how Subaru of America selected a new agency in 1991. This behind-the-scenes account is made possible by his sitting in on the meetings that led to the selection of Wieden and Kennedy to handle Subaru’s $75 million account. The book is thus a first-hand ...

Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies

The purpose of the present paper is to propose a decision model for both advertisers and advertising agencies to evaluate and select mobile application development firms. The researchers first refer to re‐ lated literature and apply the Modified Delphi Method to postulate the most suitable selection criteria. Then, Analytic Hierarchy Process (AHP) is utilized to derive the relative weight and r...

Should recognizers have ears?

Recently, techniques motivated by human auditory perception are being applied in main-stream speech technology and there seems to be renewed interest in implementing more knowledge of human speech communication into a design of a speech recognizer. The paper discusses the author's experience with applying auditory knowledge to automatic recognition of speech. It advances the notion that the rea...

Should refugees be given cigarettes by aid agencies?